The Framework

Inside the Book

Five levers. Twelve chapters. One compounding system.

Every subscription business runs on five interconnected revenue levers. Most companies optimise one or two and ignore the rest. This book shows you how to work all five as a single compounding system.

Pricing

The fastest revenue lever. Most businesses haven't touched it in years.

Retention

Stop the leak before you pour more water. Two diseases, two cures.

Acquisition

Sign-ups are IOUs. Measure retained subscribers, not vanity volume.

Expansion

Near-zero acquisition cost. Your cheapest growth channel is your existing base.

Payments

The boring basics that silently recover revenue every single month.

All 12 Chapters

The Subscription Mindset Shift

Compound maths, cohort thinking, and the mental model reset.

Pricing & Packaging

Three architectures, price testing, anchoring, bundling, annual vs monthly.

Retention & Churn

Voluntary vs involuntary, the first 48 hours, cancellation intercepts.

Acquisition & Conversion

Funnel optimisation, trial design, LTV-based incentives.

Upsells & Expansion Revenue

Add-on architecture, trigger-based prompts, NRR above 100%.

Payment Optimisation

Card updaters, retry schedules, dunning sequences, cost management.

The Subscription Squad

Building the whole squad, shared scoreboards, weekly team talks, full-pitch experiments.

Mobile App Subscriptions

Platform tax, paywall design, trial strategies, web-to-app funnels.

SaaS & B2B Subscriptions

Seat/usage pricing, customer success, renewal playbooks.

Physical & Hybrid Subscriptions

Unit economics, box design, inventory risk, digital layers.

Data, Metrics & Experimentation

MRR/ARR/LTV/CAC/NRR, cohort analysis, A/B testing.

Scaling the Engine

Stage priorities, hiring, player to conductor, 90-day action plan.

Want to start learning now?

Read our free subscription business guide for a deep dive into the five levers, or learn about the author behind the playbook. Chapter 11 covers the subscription metrics explained in the book.

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